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Merchandising Matters: Landing Pages and Entry Pages
When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant...
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Merchandising Matters: Category Pages and Listing Pages
In the first installment of Merchandising Matters, we explored several ideas to improve the merchandising power of your entry/landing pages and start the conversion process off strong. The next phase...
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Merchandising Matters: Product Detail Pages
Now that we’ve covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we’ve reached the stage of the conversion funnel where product detail pages...
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